Objective:
Redesign the nike.com Football Cleatroom experience in order to more clearly educate consumers on how to select the proper football cleat.
Plan of Execution:
+Condense cleat comparisons into a hub page
+Create strong relation between cleat and pro-athlete to appeal to the young consumer
+Give consumer comprehensive yet concise specs on their cleat
+Utilize premium imagery to relay performance benefits
Role:
UI/UX Design
Visual and Web Design
View Live Site: HERE
