Objective & Target Persona:
Help NIKEiD market theAir Mac Pearl iD towards young women who care about DIY culture. These hip female consumers have their finger on the pulse of what's trending and follows local influencers.
Plan of Execution:
+Shape an editorial story around Portland artist, Asa Sieracki of Fingerbang and her design process
+Have Asa design 3 sets of nails to pair with the Air Max Pearl iD
Role:
UI/UX Design
Visual and Web Design
Video and Photography Art Direction
View Live Site: HERE
DIGITAL ECOSYSTEM
WIREFRAMES
ART DIRECTION
