Objective & Target Persona:
Help NIKEiD market the exclusive and customizable Air Max Premium iD exclusive towards young women. This particular demographic includes sneakerheads that care about quality and high-end products.
Plan of Execution:
+Produce a behind-the-design film short to showcase the quality of the make
+Design a web experience that highlights the quality in addition to the multitude of customization options (leather color, personalized iD message, outsole color etc.)
+Emphasize the physical quality checks that each shoe undergoes
Role:
UI/UX Design
Visual and Web Design
Video and Photography Art Direction
View Live Site: HERE
DIGITAL ECOSYSTEM
WIREFRAME PROCESS
ART DIRECTION
