Objective: Help launch the NIKE+ app, Nike's newest mobile shopping app for iOS and Android. Members receive a curated shopping feed catered to their preferences. In addition, they get access to exclusive editorial stories, which connect them to the front lines through the insight of influencers and major athletes.
Plan of Execution: +Ensure premium content and storytelling is geared towards initial Beta test audience +Craft and design editorial stories with a clear product merchandising point of view
Role: App Launch Art Direction Content Strategy Visual Design in Sketch