Project Type: Web landing page, NIKE+, Email Campaign
Objective & Target Persona: Air Force 1's have long been the classic for sneakerheads and Lunar New Year is one of world's biggest celebrations. Therefore it only makes sense to bring the two together in a limited edition NIKEiD shoe. In a show of versatility, this shoot galvanized the AF1 back from the archives and pushed it towards a younger streetwear-conscious female demographic.
Role: UI and Visual Design Photography art direction